MyLight Selects Comedian Jang Do-yeon as New Campaign Model

July 1, 2021 – MyLight, the adult language learning brand chosen by over 200,000 members for its “one lesson a week” format, announced on the 1st that it has selected comedian Jang Do-yeon as the face of its new brand campaign.

The campaign slogan, “One Light Lesson a Week, Easy and Fun Language Learning,” emphasizes the importance of enjoying the process of learning, aiming to help adults develop a lighthearted and consistent foreign language study habit while having fun.

Comedian Jang Do-yeon, who gained attention for scoring 905 on the TOEIC exam, was chosen for her strong personal connection to language learning. Not only did she achieve a high score through self-study at home, but she also has a deep interest in learning foreign languages. This aligns with MyLight’s brand philosophy, and she is expected to authentically convey its message.

Jang Do-yeon shared, “I’ve always had a strong desire to learn foreign languages, so I’m thrilled to be selected as the model for MyLight. I hope that with my transformation into various characters for this campaign, people will enjoy learning languages in a light and fun way.”

Tina Tsu, Head of Lemonade CIC’s Language Division at FastCampus, stated, “MyLight has become a beloved brand, ranking number one in language brand searches as of the end of May. We are committed to helping our customers improve their language skills not only in grammar but also in pronunciation, speaking, and writing through our easy-to-follow weekly lesson format.”

In the first half of the year, MyLight expanded its offerings with new Russian, Turkish, and Arabic courses, bringing its total language lineup to 11, including English, Chinese, Japanese, Spanish, French, German, Italian, and Indonesian. Recently, MyLight also launched products like the Wall Street Journal Speaking course for intermediate English learners, the accelerated 12-Week Language Challenge, and the Muji Tiger Collaboration Edition targeting MZ Generation learners, providing a wide range of language learning options tailored to various needs and skill levels.