Day1 Company Announces Key Achievements for the First Half of 2022

– Day1 Company’s total payments increased by approximately 28.4% year-over-year in the first half of 2022
– Adult education market experiences boom as interest in self-development, side jobs, and professional skills enhancement grows in the post-pandemic era

August 4, 2022 – Day1 Company, a startup specializing in adult education content (CEO Kangmin Lee), announced that its total payment volume reached KRW 59.6 billion in the first half of 2022. This marks an approximately 28.4% increase compared to KRW 46.4 billion in the same period last year. Day1 Company, which entered the education market in 2013 by focusing on entrepreneurship education, is a comprehensive content provider for adult education.

Since the onset of the COVID-19 pandemic, there has been a continuous demand for adult education focused on self-development, side jobs, and improving professional skills. As the population of school-aged individuals declines and interest in lifelong learning rises, the adult education trend shows no signs of slowing down this year. While the market previously centered around certifications and degrees, it has since expanded into areas such as personal finance and hobbies.

Founded in 2017, Day1 Company has quickly entered the adult education market, creating content across a wide range of professional fields, including data science, programming, marketing, creative, finance, business, and foreign languages. By offering practical educational content that reflects the latest trends, the company has seen over twofold growth each year, with annual sales increasing from KRW 41.8 billion in 2020 to KRW 84.9 billion in 2021.

The company also attributes its growth to the successful establishment of its Corporate-Incubated Company (CIC) structure. In August 2021, Day1 Company rebranded from FastCampus to Day1 Company to facilitate agile and flexible business operations, regardless of organizational size. It elevated its four business divisions—FastCampus, Lemonade, Coloso, and Snowball—to CICs to foster greater independence and focus.

The rapid growth in the first half of this year was driven by consistent progress in key areas, particularly in tech, creative, and foreign language education across the various CICs. The B2B segment also saw impressive performance, doubling year-over-year and contributing to the diversification of the company’s business portfolio. Additionally, Day1 Company’s global business initiatives in Japan and the United States recorded payments of KRW 4.8 billion, accounting for 8% of the total payment volume. The company expects global sales to surpass KRW 10 billion by year-end.

Looking ahead, Day1 Company plans to aggressively pursue its B2B and global business expansion while strengthening the competitiveness of its existing services in the second half of the year. It will also focus on the smooth launch of its newly initiated employment-linked program, ZeroBase School.

Kangmin Lee, CEO of Day1 Company, stated, “The adult education market is still in its early stages, but it will only continue to grow exponentially. As the market leader, Day1 Company will continue to evolve and work to secure overwhelming market dominance by enhancing the competitiveness of our content and diversifying our services from the customer’s perspective.”