Day1 Company Rebrands and Restructures for Major Scale-Up

August 5, 2021 – FastCampus, a leading adult education content company in South Korea (CEO Kangmin Lee), announced that it has changed its name to Day1 Company and restructured its organization into a Company-In-Company (CIC) system as part of its scale-up efforts.

FastCampus, which has provided a wide range of educational content for adults, including digital skills, foreign language learning, and vocational training for freelancers and self-employed individuals, found that the rapid growth of its various business units made it difficult to cover all of them under a single brand. Thus, the company adopted the new name Day1 Company to reflect its mission and restructured its business units into independent companies, each with its own CEO, under a CIC system.

The new name, Day1 Company, signifies the idea of a fresh start, capturing the commitment to remembering both the company’s and the customer’s first steps and maintaining the spirit of growth and innovation from the company’s early days.

With this rebranding, FastCampus has reorganized its business structure under Day1 Company, now overseeing four independent CICs: FastCampus CIC, Lemonade CIC, Coloso CIC, and Snowball CIC. As part of this restructuring, the heads of the former business units have been promoted to CEOs of their respective CICs. These newly appointed CEOs will have full autonomy in decision-making and managing their operations, including setting business strategies, hiring, and compensation.

FastCampus CIC (CEO Haedong Shin) will continue to offer industry-leading insights and the latest digital and job skills content. It will provide a range of practical education services, both online and offline, catering to both B2C and B2B markets, enabling customers to choose learning styles and price points that suit them.

Lemonade CIC (CEO Tina Tsu) focuses on foreign language learning for adults, operating the MyLight brand, which offers weekly language learning workbooks across 11 languages, and FastOne, a 1:1 English conversation service with native-speaking teachers. It also offers foreign language education for international markets through TEMO, teaching Korean, Chinese, and other languages. Lemonade emphasizes improving real language skills, rather than focusing solely on test preparation.

Coloso CIC (CEO Donghyuk Kim) is a platform offering career-focused content in fields such as hair, baking, design, and illustration. These are industries with high public interest but often have steep entry barriers due to a lack of organized, accessible information. Coloso’s goal is to provide practical, structured content that helps aspiring professionals enter these fields. It addresses the information gap by taking traditionally hands-on, apprentice-based education and offering it online.

Snowball CIC (CEO Jihoon Kim) is known for its Online Completion Program and the Ne-Ka-Ra-Ku-Bae Developer Course, offered through its SCHOOL programs. Snowball focuses on helping students complete their courses, with a system designed to ensure students finish their online learning. It offers structured programs that lead to tangible achievements, such as job placement and skill acquisition, with a special focus on preparing students for high-demand IT jobs.

Looking ahead, Day1 Company plans to create more CICs within the organization, allowing internal teams to operate like startups. This will provide employees with opportunities to grow into roles such as CEO, CMO, and CTO, promoting leadership development from within.

CEO Kangmin Lee of Day1 Company stated, “This change is more than just a rebranding. It’s about giving talented people more opportunities and authority, ensuring that as the company grows, we remain agile and flexible. The fact that one of the newly appointed CIC CEOs started as a regular employee and became CEO in just five years demonstrates that anyone in Day1 Company can grow to become a future leader.”